Scarf Trend Did U.S. Soldiers Start The Muffler Scarf Trend? (Shemagh)?

Did U.S. soldiers start the muffler scarf trend? (Shemagh)? - scarf trend

I began to see people wear scarves scarf around his neck, after soldiers in Iraq began to use them. The troops will start a trend? Which stores sell the brand? Can someone links me to them? Thank you in advance.